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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Companies use webinars to educate prospects, showcase their expertise and get leads.

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All the things marketers can (and should) be doing with a CRM

Nutshell

A finely-tuned CRM tracks and utilizes all of the tiny pieces of data generated by prospects all the way from the tippity-top of the funnel until the moment they sign that sweet, sweet contract. Skip Ahead: Newsletter distribution. Who’s attending webinars. Newsletter distribution. Tracking source to sale.

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5 Ways to Build Up Customer Loyalty

Zoominfo

Your knowledge center should also include any content that will help your customers use your products or interact with your brand — such as product demos, tutorials, webinars , and other useful assets. Their sales reps get super hands-on with prospects during the buying journey — they provide demos, answer questions, ask for feedback, etc.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

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How to Optimize Sale Territories for a Strategic Advantage

Xactly

Balanced territories allow you to set fair quotas, which have a huge impact on your incentive compensation and success of your salesforce. Unsatisfied prospects and customers. Register for Webinar. Sales leaders can then focus team strategy on the high-potential customer and prospect accounts.

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How to Build a Sales Process: The Complete Guide

Nutshell

A sales process is a set of repeatable steps that your sales team takes to convert prospects into customers. Prospecting Also known as lead generation, prospecting involves identifying potential buyers to add to the top of your sales funnel. It is best practice to target your ideal buyer persona throughout prospecting efforts.

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Features: Form concierge Lead distribution and assignment Instant meeting scheduler Integrations with Gong, Clearbit and G2 Price : Visit their pricing page for specific information. Features: Advanced sales prospecting Outbound dialer software Sales pipeline management Email automation with follow-up Price : Starts at $25 monthly.