Zoominfo
MAY 9, 2022
Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.
SBI Growth
DECEMBER 26, 2012
These trends changing the face of marketing once again: 1. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. IT related software and infrastructure needs for the new marketing engine are going to grow exponentially. Digital Marketing Gets Redefined and Matures.
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LinkedFusion
AUGUST 27, 2023
Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. With account-based marketing, the efforts of sales and marketing are aligned to convert leads. Let’s see how you can do it. What is the three-tiered approach for ABM targeting at scale?
Pointclear
JULY 11, 2011
While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public?
Nudge.ai
SEPTEMBER 7, 2017
Everybody’s social network has a few of them – you know, the interlopers, the strange faces that somewhere along the way snuck into your network. So they build Nudge.ai, a platform that uses artificial intelligence to identify and help sales people truly leverage their networks. Written by Andrew Seale. But only the top five did that.”. “But
Velocify
JANUARY 29, 2013
Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation. Top inside sales teams leverage CRM and intelligent sales software to make best practices repeatable, maximizing resources for conversion. How is CRM helping them to execute? Call Scripts.
The ROI Guy
MARCH 6, 2017
Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise. The situation facing Microsoft was, that after a very successful Window 7, adoption and sales of Windows 8 and 8.1 were low and considered less than successful for the enterprise market.
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