Alice Heiman
DECEMBER 12, 2023
April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. And describes in her second book, Sales Pitch, how to translate the marketing work done for positioning into sales speak. This podcast is a must listen and her books are both must reads.
Vendor Neutral
JUNE 15, 2021
Jim spent over 30 years in enterprise software sales and sales management, leading high-performance teams at ADR, CA, Siebel Systems, and HP Software with a focus on value selling. Andrew Mewborn, Outreach Andrew is an engineer turned B2B go-to-market enthusiast. We help enterprise sales & service teams conquer their day.
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SBI
FEBRUARY 26, 2019
Seismic, the recognized leader in sales and marketing enablement, today announced that the company now boasts more than 70 integrations across the technology ecosystem found among sales and marketing teams. For enterprises to truly align their sales and marketing teams today, their technologies need to be aligned as well.
SalesLoft
APRIL 8, 2016
Director of Sales Development at Birst and author of Economical Growth: 10x w/ Enterprise Account-Based Sales Development Chris Pham is joining us on the Salesloft blog as part one of a five part series on trends in sales development. One of the companies that benefited from the timing was a company called MuleSoft – valued at $400M.
Velocify
JULY 26, 2017
In my sales career, I have used Goldmine, ACT, Microsoft Access, Siebel CRM, Right Now Technologies, Netsuite and also Salesforce at three previous companies. He has had a successful career in new emerging markets, groundbreaking technology, online lead generation and direct response advertising campaigns across multiple verticals.
Sales Hacker
MARCH 30, 2021
We’re focusing on how to win in the new sales era: new go-to-market strategies, deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and fortune 500 companies. I’m curious about the transition and journey of big enterprise sales to joining a smaller organization.
SaaStr - Sales Strategy
MARCH 12, 2019
As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support. Why does Erica believe that enterprise is a “company sport?” Why does each department need to re-platform when making the move to enterprise?
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