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The New Face-to-Face: Lead Generation Without Events

Sales Hacker

Here are two other ways to organically connect with leads using LinkedIn Sales Navigator. And one of them is sales and marketing having to hit the proverbial pause button on B2B events. But 7 out of 10 B2B marketers use events for lead generation. So what can sales and marketing teams do in the meantime?

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Your B2B Lead Generation Sucks … 5 Reasons Why

No More Cold Calling

The lyrics perfectly sum up the most common B2B lead generation mistakes: “I was lookin’ for love in all the wrong places, Lookin’ for love in too many faces, Searchin’ their eyes and lookin’ for traces, Of what I’m dreaming of.”. Are you looking for your B2B sales leads in all the wrong places?

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Put On Your Game Face and Talk Sporty To Me

Bernadette McClelland

If you’re wondering… then, yes, this is me getting my game face on and yes, I am wearing an authentic Super Bowl ring. Thirdly, we have all been in situations where we’ve had to put our game face on for whatever reason. Why have I introduced both Jen and sports into this conversation? And for a few different reasons!

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Is Technology Tanking Your Lead Generation System?

No More Cold Calling

And technology will eliminate the time-consuming, face-to-face aspect of communication. Not in your personal life, and certainly not in your lead generation system. That’s no way to live, and it’s certainly no way to approach B2B lead generation. Video killed the radio star. The Birth of the Boob Tube.

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Your Technical Experts Rock at Lead Generation … Really

No More Cold Calling

Don’t hide your B2B marketing talent. They can also be great for lead generation. And that makes them your hidden gem for B2B marketing. B2B marketing pro Trevor Young shares more of Edelman’s research in his post: “ Three BIG reasons your business should make rockstars of your internal experts.” Big mistake.

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Why the Best Lead Generation Techniques Are Proactive

No More Cold Calling

If you believe this widely quoted but ill-advised statistic, your lead generation techniques are doomed from the start. They know how to prospect for sales, and it’s not sitting back and waiting for marketing to send them leads. And none of their lead generation techniques involve waiting for the phone to ring.

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They Actually Said My Sales Lead Generation Is Old School

No More Cold Calling

But here’s what they’re missing on referral B2B lead generation. Instead, I prefer to focus on sharing insights and tips for referral sales lead generation. There’s a reason I’m recognized as America’s leading authority on referral selling and a thought leader on social media. I’m Old School.