Groups Incentives Marketing Trade Show 
Pipeline
AUGUST 5, 2023
Another successful trade show under your belt, and it’s time to nurture the email leads you’ve received. Here are five email lead nurturing tips you can use to take your trade show leads from strangers to customers. Hot leads: this group refers to the 3% of customers who are willing and able to buy in the short term.
Sales and Marketing Management
APRIL 21, 2020
What does it mean for business events and incentive travel programs? We spoke with Carina Bauer, CEO of IMEX Group, which connects meetings and events businesses with customers through annual tradeshows in Germany and Las Vegas. SMM: You sponsor the largest trade shows for the meetings and events industry.
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SBI
OCTOBER 1, 2014
It’s equal parts party, celebration, inspiration, philanthrophy and industry trade-show. More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. SAVO Group. Act-On Software.
LeadFuze
JANUARY 1, 2022
How to Make a Go To Market Strategy With Our Proven Template. The Winning by Design Blueprint Series provides a step-by-step go to market plan for every part of the sales process, including developing a go to market strategy. First, we will define what “go to market” really means. Go To Market Strategy.
Crunchbase
NOVEMBER 9, 2021
and MQLs (leads qualified by your marketing team and passed on to the sales team). An individual you spoke to at a trade show. You need two separate strategies for each group. Prospects have likely already engaged with your marketing or sales team and have a high chance of graduating to a qualified sales opportunity.
The Sales Association
MARCH 9, 2011
Industry Trade Shows: Pot of Gold or Money Pit? Do you find yourself doubting if all of the time and expense you put in to exhibiting at trade shows is worth it? I cannot emphasize enough the importance of putting in some effort before the show to draw people to your booth. Wednesday, March 9, 2011. by Michael F.
Partners in Excellence
MARCH 23, 2020
For those critical people that must come into the office (and there are few in sales/marketing that should be needed), make sure they are doing everything to be physically safe and you are protecting your facilities from things they may, inadvertently, bring with them. Travel, event, trade-shows (these are all being stopped anyway).
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