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Trade Show to Customer: Email Lead Nurturing Tips

Pipeline

Another successful trade show under your belt, and it’s time to nurture the email leads you’ve received. Here are five email lead nurturing tips you can use to take your trade show leads from strangers to customers. Hot leads: this group refers to the 3% of customers who are willing and able to buy in the short term.

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A new normal for meetings and events

Sales and Marketing Management

What does it mean for business events and incentive travel programs? We spoke with Carina Bauer, CEO of IMEX Group, which connects meetings and events businesses with customers through annual tradeshows in Germany and Las Vegas. SMM: You sponsor the largest trade shows for the meetings and events industry.

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Lead vs. Prospect: What’s the Difference?

Crunchbase

An individual you spoke to at a trade show. You need two separate strategies for each group. Offer an incentive. Incentives are the oldest trick in the book. The simplest incentive you can offer is a free trial for a few days or weeks. Some examples of prospects include: A lead you spoke with over the phone.

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The Sales Association: Industry Trade Shows: Pot of Gold or Money.

The Sales Association

Industry Trade Shows: Pot of Gold or Money Pit? Do you find yourself doubting if all of the time and expense you put in to exhibiting at trade shows is worth it? Most conferences offer pre-show registration lists to exhibitors at no cost. Don’t waste your time and just show up to the next trade show.

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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

It’s equal parts party, celebration, inspiration, philanthrophy and industry trade-show. SAVO Group. SAVO’s CRM Opportunity Pro shows the moving pieces of each deal, in real-time, so you can leverage opportunity-specific information to move deals forward, faster. SAVO Group ToolSkool. CallidusCloud.

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Taking Care Of Our People

Partners in Excellence

Not email or related proclamations, but one on one voice communications, small group communications. Look at your comp/incentive plans, think about adjustments you may have to make. Travel, event, trade-shows (these are all being stopped anyway). Constant communication is critical. Use video so people can see each other.

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Sales Team Gamification and the Virtual #SalesSummit

SBI

The event was deemed the world’s largest virtual sales trade show with a record setting, 15,000 registered participants. The group was in agreement about the importance of LinkedIn for salespeople and that ‘social’ is really all about connecting in a meaningful way. Inside Sales” Brooks , and Mark Organ.

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