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Setting Your Strategic Direction

Sales and Marketing Management

Research out of Harvard Business School over a 10-year period showed that companies with clearly defined and well-articulated strategies outperformed their counterparts, on average, by 304 percent in profit margin, 332 percent in total sales and 833 percent in total return to shareholders.

Journal 237
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Ethical Selling

Pipeliner

The Wall Street Journal reported ongoing sales chicanery at the company, and traced its roots back to 2004 ( American Express Gave Small Business Customers One Rate, Then Secretly Raised It ), July 31, 2018). of a percentage point, according to an email reviewed by the Journal. The question needs to be asked at every company.

Journal 72
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Must-Ask Questions When Choosing a Custom Packaging Supplier

Smooth Sale

He currently lives in the Chicagoland area, where he is pursuing his multiple interests in journalism. Consider choosing a supplier within your region to receive the fastest lead time, but ensure it fits your company’s financial margins first. Learn more to train teams and join the advocacy program.

Hiring 78
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8 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot Sales

According to a research paper from the Journal of Consumer Psychology on behavioral economics, prices that contain more syllables when spoken seem drastically higher to customers. Not Budging on Profit Margins Across Multiple Products. That margin might seem ideal on paper but probably wouldn't work too well in practice.

Margin 120
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Making the Most of Regional Pricing Meetings

Distribution Pricing Journal

Providing Training and Guidance Even though web conferencing tools have made huge strides in the last few years, nothing beats face-to-face meetings for training and guidance. You can show branch managers and their reps how to get data, interpret results and apply analytics in ways that boost margins and close rates.

Meeting 52
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Sales presentations: Why more ISN’T better when it comes to benefits

Selling Essentials RapidLearning Center

If you provide good training, it’s not a big problem.”. It focuses a value proposition on just one or a few key benefits, eliminating the distraction of marginal ones. Journal of Consumer Research, 30, 473-486. Buyer: “Scalability would be nice, but to be honest with you, we won’t scale up for several years.”. Anderson, J.C.,

Benefit 59
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Can Distribution Pricing Managers Work Remotely?

Distribution Pricing Journal

Can they really work remotely and still create great pricing strategies and drive better margins? But do you really care where the pricing manager does her analysis if she is driving margins? This allows an analyst to make real-time adjustments in response to new data and grab ahold of opportunities for bigger margins.”