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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

76% percent of BDRs report to sales over marketing. For organizations considering adapting or continuing BDR programs, take note of the following: Cost and Overhead Investment required Management overhead Hiring and training BDRs incurs significant upfront costs in terms of recruitment, onboarding, and ongoing salary expenses.

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Onboarding Sales Talent The Right Way: The Sales Manager’s Perspective

Janek Performance Group

Many companies tend to underestimate the importance of guidance, training, and support for their new hires, and that tends to be detrimental. Many sales professionals often don’t receive the crucial tools needed for success right away. Effectively onboarding new salespeople can be a daunting task.

Hiring 62
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Evaluating Your Business Development Strategy

Janek Performance Group

To ensure consistent success, sales organizations must define their activities and processes. In addition, the roles of marketing and sales automation should be designated and measured throughout the sales cycle. Further, sales leaders must assess the roles of their teams, including BDRs and SDRs.

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Time to competency: the new essential metric in sales onboarding

BrainShark

Compared to what Sales Enablement Pro calls “activity-based metrics” that look at the number of calls made, demo sessions booked, or emails sent, time to competency is instead a skill-based metric which may be less quantifiable upfront but more valuable in the long run.

Hiring 62
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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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How to Create an Effective Sales and Marketing Plan

Highspot

Sales Forecast Prediction of sales performance over a specific period. Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Sales Metrics and KPIs Identification of key metrics to measure sales performance. Continuous improvement strategies.

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How to Create an Effective Sales and Marketing Plan

Highspot

Sales Forecast Prediction of sales performance over a specific period. Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Sales Metrics and KPIs Identification of key metrics to measure sales performance. Continuous improvement strategies.