Remove Pharmaceuticals Remove Prospecting Remove Sales Enablement Remove Training
article thumbnail

How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series

Showpad

Yet, working together, they’ve built a high-performance sales enablement function at TOUGHBOOK Europe—the European Mobile Solutions Business Division of electronics giant Panasonic. They designed new industry research methods that include both customers and sales reps. That’s where sales enablement comes in. .

article thumbnail

Compliance Training: How To Make Virtual Learning Engaging And Effective

Allego

If you work in a regulated industry, you’re all too familiar with the challenges of keeping your sales team both up to date and in compliance. Compliance training may be one of the least sexy parts of your job—and the most important. Investing in compliance training can save you time, money, and reputation. Step 1: Broadcast.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From the Sales Floor to the Boardroom: Why Your CEO Cares About Sales Enablement

Showpad

Over the last few years, there’s been a significant increase in both interest in and deployment of sales enablement programs and technologies. Not surprisingly, enablement started and remains strongly focused on the sales organization. Sales enablement is expanding across the entire go-to-market domain.

article thumbnail

The Adapter’s Advantage: Sam Richter Explores GenAI’s Impact on Sales

Allego

Generative AI has changed the game in sales. Increasingly, sales teams use it to personalize content, enhance sales training , improve onboarding, conduct competitive analysis, streamline sales communication, and more. Do that for a couple of months, and you get a really powerful, trained system.

Hiring 62
article thumbnail

Why Companies Fail Coming to Europe with Matthew Gowen

Sales Hacker

Today, he is running the sales organization at a company called Pangea, which scales up tech companies to expand into the EMEA market. If you missed episode 111, check it out here: Prospecting and Researching in Today’s Brave New World with Peter Wooster. How to enable salespeople when they’re 1,000 miles from HQ.

Company 67
article thumbnail

Interview: Guided Selling with Storytelling, Insights and Financial Justification

The ROI Guy

An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm. Research indicates that sales reps are being engaged later and later into the decision making process? And research from Forrester indicates that the late engagement could have serious impacts on win rates?

article thumbnail

Solution Selling vs. Aspirational Selling: Is It a Mirror Image of Product Management?

Product Management University

A Typical Sales Scenario. Let’s say a prospective customer calls you for a document management solution. If the customer is a pharmaceutical company, the real value may be related to FDA compliance and/or shrinking their time to market for new drugs. It’s obvious that they want to get better at managing documents.