2001 Channels Resources Sales 
Partners in Excellence
MARCH 14, 2024
As I work to advise them, I stumbled on something I wrote in early 2001, another period of economic challenges. Since 2001 we’ve been through slowdowns a couple of times. ” Surviving Tough Times, Things We Have Learned (early 2001 version) The past year has created new professional and personal challenges.
No More Cold Calling
SEPTEMBER 30, 2011
The economy is fickle, but No More Cold Calling’s 9 “killer” steps will boost your sales in any economy. What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. First and foremost, we stay in touch; ask how we can help them; and connect our clients, colleagues, and peers with resources in our network.
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Pointclear
AUGUST 1, 2011
As a sales and marketing thought leader with nearly 20 years experience, Tony has led the overall research function at SiriusDecisions since the company's founding in 2001. Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years.
Nutshell
JULY 22, 2020
Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. No blog, video, or sales pitch is complete until the phrase “boost ROI” or “improve your net promoter score” is used. Shift Your Resources. It’s what we do.
The ROI Guy
FEBRUARY 14, 2011
The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.
OnePageCRM
MARCH 8, 2017
There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. TOTAL $19,547 from 322 sales. Sales had increased 25% over the previous book due to larger audience, but revenue was up by 77%.
The ROI Guy
OCTOBER 11, 2010
In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. Tier 1: Marketing Operations and Technology Marketing Operations and Technology forms the foundation for all other marketing services.
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