Want Better Lead Generation? Get Marketing & Sales in Line
DiscoverOrg Sales
JUNE 8, 2017
I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. Once a prospect is identified and a sales rep is hoping to initiate a sales process (but before a true opportunity is identified), marketing can help with lead generation and low-touch qualification.
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