The ROI Guy

SEPTEMBER 3, 2010

Because of Frugalnomics, an environment where buyers now demand bottom-line value from every investment, B2B sales teams are challenged more than ever to deliver expected results. Sales enablement seeks to address these challenges, providing the practices, resources, training and tools needed to help fight Frugalnomics.

Sales Enablement 40

Sales Enablement Face-to-face Collateral Sales Cycle 40

The Ultimate Sales Executive Resource

AUGUST 14, 2009

As landing pages are usually owned by the marketing department of the respective organization, these leads can therefore be considered to be generated by marketing. One possible explanation for this discrepancy could be that a shift has already occurred how field sales forces are used.

Leads 40

Leads Marketing Qualified Lead B2C Buying Cycle 40

The ROI Guy

JANUARY 25, 2011

Heres our three key takeaway opportunities: 1) Buyer Facilitation versus Selling, 2) Buyers, Fueled by the Internet, Firmly in Control, 3) Most Prominent Inhibitors to Sales Achieving Quota is “Inability to Communicate Value Messages&#. As a result, sales is being invited later into the decision making process, if at all.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

The ROI Guy

SEPTEMBER 3, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.”

Sales Enablement 40

Sales Enablement Face-to-face Buying Cycle ROI 40

Jonathan Farrington

JUNE 8, 2013

Trend data reveal that sales organizations are shifting resources from outside to inside sales. Inside sales growth is 30% faster than their outside sales counterparts. The number of Inside Sales departments is projected to grow from 800,000, in 2009, to over 2 million in 2013.”.

Face-to-face 47

Face-to-face Inside Sales Telemarketing Influencer 47

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The Death of a Salesman?

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

OnePageCRM

MARCH 8, 2017

There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. buy some search traffic to your offering (Google Adwords). TOTAL $19,547 from 322 sales. Fred Wilson. lower the price.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

OnePageCRM

MARCH 8, 2017

There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. buy some search traffic to your offering (Google Adwords). TOTAL $19,547 from 322 sales. Fred Wilson. lower the price.

Strategy 20

Strategy Discount Lead Rank Enterprise 20

Zoominfo

MARCH 21, 2018

But, as experienced marketers know, it’s not always about what you’re saying, but rather how you say it. Customer success is an important aspect of content marketing. Consider this: In 2009, when researchers examined readers’ responses to headlines, they found that people preferred headlines that were both creative and uninformative.

B2B 191

B2B Case Study Top of Funnel Lead Rank 191

Mindtickle

OCTOBER 16, 2020

What the pandemic has not changed is the pattern of sales leaders running full speed ahead to hit and exceed their quarterly numbers. If you are a CRO and are looking at a hockey stick of quarterly sales goals you have a small window to enable your inside and outside teams. The downward trajectory of the on-site sales meeting.

Networking 105

Networking Conversion Scale Face-to-face 105

Mindtickle

OCTOBER 16, 2020

What the pandemic has not changed is the pattern of sales leaders running full speed ahead to hit and exceed their quarterly numbers. If you are a CRO and are looking at a hockey stick of quarterly sales goals you have a small window to enable your inside and outside teams. The downward trajectory of the on-site sales meeting.

Networking 52

Networking Conversion Scale Face-to-face 52

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive!

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40