The Pipeline

APRIL 29, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. world, we get so-called leads from blogging, social media, videos, eBooks, free reports, press releases, eZines, affiliate traffic, RSS feeds, and email lists.

Lead Generation 257

Lead Generation Sales Qualified Lead Top of Funnel Pipeline 257

The Pipeline

SEPTEMBER 16, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. This special report may be copied only with permission of the author. Demand Generation. August 2011. April 2011. March 2011. February 2011.

Pipeline 298

Pipeline Twitter Groups Cold Calling 298

The Pipeline

APRIL 8, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Demand Generation. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009. September 2009.

Pipeline 216

Pipeline Meeting Webinar Metrics Strategy 216

The Pipeline

APRIL 15, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Demand Generation. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009. September 2009.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

The Pipeline

SEPTEMBER 23, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Demand Generation. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009. September 2009.

Cold Calling 266

Cold Calling Pipeline Twitter Webinar Metrics 266

The ROI Guy

APRIL 16, 2010

The Alinean platform is used by leading B2B solution providers to create and deliver Web-based interactive Demand Gen and Sales Tool applications such as Executive Assessments, Return on Investment (ROI) Calculators, and Total Cost of Ownership (TCO) Comparison Tools.

Microsoft 40

Microsoft Tools ROI Marketing 40

The ROI Guy

SEPTEMBER 17, 2010

However, of those that did, the results of personalized content have been impressive, with 93 percent said it worked better for them than traditional content, and 43 percent reported that it “worked great.” 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

SEPTEMBER 21, 2010

According to Jeff Ernst, author of The New Rules of Sales Enablement, the American Marketing Association reports that: Salespeople spend 30 hours a month searching for and creating their own selling materials 90% of marketing deliverables are not used by sales Not only is sales efficiency an issue, effectiveness is not all it can be either.

Marketing 40

Marketing Sales Enablement Face-to-face Survey 40

The ROI Guy

NOVEMBER 29, 2010

Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%).

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. view the tool A webinar on this topic can be found at: https://alinean.webex.com/alinean/lsr.php?AT=pb&SP=EC&rID=44424232&rKey=435a40c76fd43920

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The Pipeline

OCTOBER 21, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Reading online is very popular, as Amazon report that more than 50% of books are read in this way. Demand Generation. August 2011.

Pipeline 237

Pipeline Hiring Top of Funnel Cold Calling 237

The ROI Guy

SEPTEMBER 28, 2010

Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010). They do if they are Interactive! Latest Research.

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 10, 2010

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. More good news is that 2010 is far better than 2009, with a weighted global average reduction in IT budgets of 8.1% Demand Generation In the Face of Frugalnomics and. Latest Research.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40