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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. The traditional marketing plan is broken. The traditional marketing organization is broken. How do we fix this?

Marketing 207
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The Hidden Talent in Your Ranks

Sales and Marketing Management

Author: Conner Burt The current labor market remains among the tightest in modern history. Rather than battling for new hires in an uber-competitive job market, smart companies are moving to train and promote from within. So yes, if you can’t hire the talent you need, it makes sense to cultivate it from within.

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Discretionary Spending Increase in 2010 - Drives Value Based Sales / Marketing Tool Needs

The ROI Guy

All major analyst firms are predicting better times ahead for technology vendors in 2010, with many estimating a modest 3% growth. growth for US tech market, and 8.2% growth for global tech market should be expected. Forrester however thinks these estimates are low and is indicating that 6.6%

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The Pipeline ? The six elements of a perfect sales meeting

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. No matter how difficult your market or month is, there’s always something to celebrate. Matt is President of Heinz Marketing Inc. Sales Tool.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

How to Make Sales and Marketing Meetings More Effective and Impactful. Leah Bell is the Content Marketing Specialist for SalesLoft. While you’re there, you can also benefit from the other organized topics from marketing to productivity and more. . Sell) and marketing (Where Marketers Go to Grow) blogs on the site.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

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Alinean Named to Inc. 5000 - Fastest-Growing Private US Companies

The ROI Guy

Leading Value-Based Sales and Marketing Tool Provider Awarded For Entrepreneurial Growth We were pleased to learn today that Alinean was named to Inc. The 2010 Inc. Complete results of the 2010 Inc. 5000 list of fastest-growing private US companies. Reference: [link].