2011 Advertising Channels Marketing 
The ROI Guy
APRIL 7, 2011
The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.
No More Cold Calling
JUNE 28, 2012
World”—that’s how I met Todd McCormick at the Fall 2011 Sales 2.0 Here’s how to warm up your cold calls for better sales results: Focus on inbound marketing for lead generation. A big challenge of social media is the number of outlets; you’ll be more effective if you use tools that integrate social media channels. conference.
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Zoominfo
APRIL 24, 2019
As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. This has led many marketers to question whether or not SEO is dead. 57% of B2B marketers state that SEO generates more leads than any other marketing initiative.
Pointclear
DECEMBER 8, 2011
Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Chris originally published this post on November 14, 2011, and it is republished here with his permission. As I chimed in on a Focus Q&A recently.
Increase Sales
MARCH 21, 2012
Recently in the news two assertions in the global business community attracted my attention: The traditional marketing funnel is dead. The marketing is the product. Forrester conducted online surveys of 101 VP- and C-level marketing professional and interviewed 12 CEOs, CMOs, and VPs of marketing. I think so. Google Plus.
The ROI Guy
OCTOBER 22, 2010
Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.
The ROI Guy
OCTOBER 11, 2010
For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.
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