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4 Trends Shaping B2B Marketing in 2011

Pointclear

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Why is that?

Trends 180
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78 Customer Engagement Statistics

Zoominfo

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

Customer 196
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The R and the I – What’s Engagement Worth?

Pointclear

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Chris originally published this post on November 14, 2011, and it is republished here with his permission. As I chimed in on a Focus Q&A recently.

ROI 178
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Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?

Chili Piper

First, it was published in 2011. Do you realize how much has changed since 2011? The first challenge is the numerous communication channels your buyers can use to request a demo or contact sales. All of these channels make it much more difficult to measure speed-to-lead and understand how fast your reps are responding to leads.

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Must Have iPad App for the Mobile Sales Rep

Fill the Funnel

Back in October, 2011 SlideShark was released to the market with overwhelming acceptance. SlideShark’s multi-user version, SlideShark Team Edition , which provides team-wide access to content and valuable usage analytics, also has updated features, allowing administrators to control team members’ ability to share presentations.

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Natural Language Processing: Definition and Examples

Connext Digital

What they published in 2011 quickly became the de-facto standard in academic finance. By combining machine learning with natural language processing and text analytics. NLP helps you monitor social media channels for mentions of your brand, and notify you about it.

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SalesProCentral

Delicious Sales

Channels (799). Analytics (402). 2011 (3304). MORE >> THE SALES INSIDER AUGUST 13, 2013 What Shakespeare Can Teach You About Predictive Analytics Predictive analytics and Shakespeare have more in common than you think. Topics Major Topics. Sales (12918). Marketing (6398). Training (4995). Prospecting (4539).