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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Last week at Content Marketing World, the Chief Marketing Officer of IBM was asked; What’s the top skill that marketing organizations need to master to be successful? Today's marketing is driven off the written word. In a content driven world, if your marketing team cannot write well, you will not be successful.

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3 Places Sales Leaders Should Look if You Missed the Number in 2012

SBI Growth

Don’t waste time worrying about 2012 anymore. But you can excel in 2013 because of your shortcomings in 2012. Lead Generation. Did you generate enough leads in 2012 to make the number? The VP-Sales and the VP-Marketing own this area jointly. What about a “qualified lead?” What’s next?

Lead Rank 267
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The Pipeline ? 3 Lead Generation Myths That Will Clog Your Sales.

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. 3 Lead Generation Myths That Will Clog Your Sales Funnel & Keep You From Closing More Sales. 3 Sales Lead Generation Myths That Will Hold You Back From Closing More Sales. Your email address will not be shared.

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The Pipeline ? Top 25 Sales Influencers for 2012

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Top 25 Sales Influencers for 2012. B2B sales is not different, the good folks over at OpenView Labs , have put together a list of Top 25 Sales Influencers for 2012. Lead Management. Sales Tool. December 2011.

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Why Content Marketing Matters to a Sales Rep

SBI Growth

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. Download a time study tool at this event.

Marketing 300
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44 Important Marketing Productivity Statistics

Zoominfo

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sign up for our Email Newsletter.