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What is the State of Marketing in 2013

Score More Sales

You can download the complete results from the IBM State of Marketing 2013 Global Survey. According to IBM’s Jay Henderson, Strategy Program Director, they identified three traits that the leading marketers all have: They know the customer and the individual in context – applying technology accordingly. (I

Marketing 241
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IBM Watson Now Smarter than When on Jeopardy

Score More Sales

When I was at the Smarter Commerce Global Summit in Nashville this year, I wrote about the news that Watson would be starting to use AI expertise to help in customer service applications. For starters: How do you get trained in your company – in a methodical way, or as you fly by the seat of your pants?

Lead Rank 178
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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

In 2013, American companies alone spent $164.2 billion on training and development, including external providers, internal expenses and tuition reimbursement, according to The American Society for Training and Development. Clearly, if your team needs sales training, there's a lot of options out there. 5) Brian Tracy.

Channels 112
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Smarter Commerce Global Summit 6 Tips for Midmarket Companies

Score More Sales

The event theme was Your Customer in Context , and all the keynotes as well as many of the sessions I attended reinforced the idea of relating to the customer on their terms, where they are, when they want your interaction. Marketing Study Update. Procurement Study. More on that in a follow up post. Press release here.

Company 208
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Sales Training Tip with the Top Sales Tool for 2014

Customer Centric Selling

Sales Training Article: Top Sales Tool for 2014. Understanding how your customers are evolving and determining whether your sales team is keeping pace 3. Let''s look at a few examples of how the BPM has been used in 2013. Instead,they produced case studies from top clients. A year later, it will be business as usual.

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Do You Want to Know How a Movie Changed the History of CRM?

Smooth Sale

The story of Spiro began with a movie, but we’ll get to that in a minute… In 2013, one of Spiro’s co-founders, Adam Honig, sold his company that he had spent 15 years building to a very large firm. And studies show that CRM is an important investment. And he found himself in a job that wasn’t completely satisfying.

CRM 89
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Where Executives Think AI Has a Practical Place in Their Businesses

SugarCRM

puts 2016 investment in AI at three times that of 2013 — between $26 billion and $39 billion. With this in mind, the CITE Research study found that the majority of respondents (63 percent) plan to use AI in the next two years. The group also rated customer service chatbots only as “somewhat helpful.”. Interestingly, U.S.

Journal 52