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3 Big Challenges for the CSO in 2013

SBI Growth

Here are the biggest threats to the CSO in 2013. Armed with Marketing Automation Software, CMOs are tracing new customers back to their campaigns. If you present metrics like win rate, pre-qualified pipeline, and prospect meetings to the CEO, you’re in trouble. Last month, I sat in on four software demonstrations for a client.

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The Complexities of Selling Technology to Business

The Pipeline

This is no more true when selling technology to business – software, hardware, telecommunications, infrastructure, etc. We’ll use enterprise software as an example to make our points. We’ll use enterprise software as an example to make our points. In software sales, so much of a focus is on education.

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Reflections on 2013: Social Proof, Quota Killers, Failing CRM, and Recommendations

SBI

In all, there were 16 categories that honored thought-leaders; books, blogs and articles; software tools; and useful resources. For me personally, I was honored to get a Silver award for best Sales Blog Post of 2013. Why Your Focus on Quota is Killing Revenue Growth (Silver medal winner for best Sales Blog Post of 2013).

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How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity.

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How to Bridge the Sales & Marketing Divide

SBI Growth

They bring buyer insights to the sales team that can be easily leveraged in sales campaigns and prospecting. Discover insights and market trends from SBI’s research in 2013. Interview prospects, customers and lost/no decision opportunities. Ask the reps to provide prospects and customers to interview.

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Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

Most of the true spending increases are focused on select strategic initiatives, especially in Enterprise Software, the Cloud, Mobile Computing and Big Data. Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless.

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Guest Post: Successful Lead Generation – One Size Does Not Fit All

Jonathan Farrington

According to the research study, “Connecting the Dots between Content and Sales”, by IDG Enterprise Research, content quality and integrity is very important to decision-makers. They discovered that 42% of IT Decision-Makers found it extremely or very challenging to find trusted information. Decision-maker engaged.