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6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting.

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6 Sales and Marketing Tips & Ideas to grow your Business

Tenfold

Marketing, on the other hand, involves all those actions that a business takes to reach and recruit prospects. Examples include direct mail campaigns, advertising, public relations, and television or radio commercials. People still love video advertising, for instance. Direct sales marketing embodies all of these strategies.

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5 Red flags to help you identify tire kickers

PandaDoc

Sales professionals have to spend time with prospective clients on the showroom floor while the customer tests the product (kicks the tires) of the particular car they want to buy. During your conversation, ask your prospect what their budget is for this purchase. Some prospects care about personality when buying.

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot Sales

If you’re still cold calling prospects and think it’s a great way to generate new opportunities, stop selling now. I speak on behalf of HubSpot 50 times a year, and at every engagement I tell my audience they should take the hour they use for cold calls to do something that’s not even in their job description: blogging. Cold calling.

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How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

Tony Hughes

They listed on the Australian stock exchange in 2016 and their share price has risen more than 600% in the last 3 years. With the exception of WiseTech, data in the above graph was sourced from Bloomberg.com published on May 18, 2016 in an article by Dina Bass titled: This $5 Billion Software Company Has No Sales Staff.

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Probably The Worst Email Marketing Campaign I’ve Gotten

Partners in Excellence

This campaign started yesterday: Subject: 2016 is the year for Kcd Enterprises Inc. 2016 is the year of digital marketing and you need to get on board. Hi Doris, It’s 2016 and the year of digital marketing. 2016 the year of digital marketing??? Are you on board, yet? Unfortunately, her example isn’t uncommon.

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23 Follow-Up Sales Email Templates to Send Instead of "Just Checking In"

Hubspot Sales

Not only do “checking in messages rarely garner responses, they can even turn prospects against their senders. These “just checking in alternatives simultaneously add value to the prospect while putting the salesperson back on her radar. Hi [prospect]. Hi [prospect], Do you [deal with X/want to improve Y]? Best, Jamie.

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