Sales and Marketing Management
MARCH 16, 2018
In 2018, businesses can’t afford to fall behind the market, and they can’t afford not to maximize their operational efficiency. With longer sales cycles, fewer qualified opportunities, and more stakeholders, the basic work of enticing customers – and getting them to stick around – becomes markedly more complicated.
Sales and Marketing Management
JUNE 10, 2019
The Service Recovery Paradox has been well documented in consumer settings, but only recently validated for the B2B environment. Often, people in B2B environments argue that emotional content only works in B2C and that just the facts matter in conversations with B2B customers. The importance of a good apology.
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Sales and Marketing Management
DECEMBER 28, 2017
B2B and B2C firms are similar in the sense that they are both forms of commercial transactions. Each requires a sales process, marketing and excellent customer service. For example, it’s been speculated that Amazon could acquire the cloud-based internal communication system Slack for $9 billion in 2018.
Sales Hacker
AUGUST 28, 2018
How and when do buyers want to engage with providers of goods and services, and are there unique preferences for B2B vs. B2C purchase scenarios? For this specific survey we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. Still Thinking B2B vs. B2C?
LeadFuze
JULY 16, 2019
In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. . Talking about expectations, B2B buyers seem to be much more demanding than B2C customers.
LeadFuze
AUGUST 5, 2021
Every link has been tested, every post suggested for you to read is recent to 2018. 16 Things to Change to Get More from Email Outreach in 2018 . This huge blog site yields contributions on a massive list of topics including Sales, Marketing, Customer service, IT and Small Business. 3 Sales Trends to Watch in 2018.
Sales Evangelist
MARCH 12, 2019
No matter what industry you're in, what size company you're in, whether you sell products or service, whether you sell B2B or B2C, and it doesn't even matter what methodology you use in your sales. Customer service vs account management Don't equate the two as the same. We can help you out of your slump.
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