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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. By 2019, it is projected that around 80 percent of U.S. What are the benefits of programmatic advertising? The biggest change?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. By 2019, it is projected that around 80 percent of U.S. What are the benefits of programmatic advertising? The biggest change?

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14 Examples of Socially Responsible Business Leaders

Zoominfo

As the CEO of the popular outdoor clothing company, Marciano implemented the Black Friday Initiative in 2019. Jackson continues to lead initiatives focused on clean energy solutions and other socially responsible projects. Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown.

Examples 130
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The Ultimate Guide to a Career in Sales

Hubspot Sales

Is the sales job market strong enough to support a career? Just consider the time and energy it takes to be on the move—a taxing situation if you're not ready to constantly pack your bags. But it's also about relationships, follow-through, communication, analytics, and patience. So how do the two connect? Regional Sales Manager.

Hiring 108
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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,

Education 105
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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

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Here’s What You Missed at TRANSFORM 2020

Showpad

Customer knowledge lives in your CRM systems, surveys, meeting notes, market research and excel sheets. One of the first touchpoints your customer has is with your marketing team. It’s not only salespeople who drive revenue; it involves services, customer success and marketing teams. Market like a human.

Hiring 40