Validity’s Certification Improves Emarsys Customers’ Click-Throughs by 35%
Appbuddy
SEPTEMBER 29, 2020
In order to reach the pinnacle where all three pieces in the data relationship are working in sync, we determined companies need to: Define service levels, both internal and external; Ensure data quality is a function of correctness and completeness; Create a virtuous circle in the relationship between data quality and consumer trust; and.
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