2019 Loyalty Marketing Sales Enablement 
Zoominfo
DECEMBER 21, 2020
The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.
Zoominfo
DECEMBER 21, 2020
The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.
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Highspot
JULY 15, 2020
TikTok was the fourth most popular free iPhone Apps download in 2019. Quick to embrace the opportunities that video presents, many savvy marketing departments have completely reconfigured their strategies to fit this new reality. As a result, marketers invest time and resources in creating compelling content.
Highspot
OCTOBER 21, 2019
As the sales enablement category rapidly evolves, community has never been more important as practitioners, marketers, and salespeople alike look to each other to discover what “good” looks like. Enablement is the answer. Modern sales enablement needs to stretch beyond sales and marketing.
Highspot
DECEMBER 3, 2019
3, 2019 — Highspot, the sales enablement platform that reps love , today announced that it has raised a $75 million D-1 funding round with participation from existing investors ICONIQ Capital, Madrona Venture Group, OpenView, Salesforce Ventures and Sapphire Ventures. Highspot is the sales enablement platform that reps love.
Highspot
SEPTEMBER 17, 2019
Fall ‘19 Product Release Introduces New SmartPage Marketplace, Data Slices and Web Apps, Enabling Go-to-Market Teams to Elevate Customer Conversations. SmartPage Web Apps easily integrate interactive web applications into SmartPages, powering key go-to-market use cases, from ROI calculators to meeting schedulers. ?.
Igniting Sales Transformation
FEBRUARY 11, 2019
In this interview, I talked with Sydney Sloan , Chief Marketing Officer at SalesLoft. You can meet Sydney personally at the Rainmaker 2019 conference here in Atlanta in March. You’ll hear Sydney’s point of view on how to prioritize sales and marketing alignment and some of the tactics she and her team employ at SalesLoft.
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