Sales and Marketing Management

FEBRUARY 8, 2021

Over the past three years, we’ve seen a 20% to 30% e-commerce annual growth rate, especially in 2020, as in-person prospecting proved difficult if not impossible during the pandemic. potential conflict with their channel partners. Businesses don’t want to jeopardize the business that comes through channel partners? Here’s how.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentives 156

Zoominfo

OCTOBER 13, 2021

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

SEPTEMBER 22, 2023

Get a Demo Which Intent Data is Most Likely to Convert? Through a partnership with Qualtrics, ZoomInfo sends surveys to millions of people and spends millions of dollars in incentives annually to gather key priorities, projects, and problems directly from companies in real time. We generate over 1.2 million of these “Scoops” each year.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. These early-stage emails should provide more information about your product or service.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

SEPTEMBER 1, 2019

Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. Their sales reps get super hands-on with prospects during the buying journey — they provide demos, answer questions, ask for feedback, etc. But times have changed.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. These early-stage emails should provide more information about your product or service.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Chorus.ai

MARCH 5, 2021

How many customers are requesting demos but not purchasing? Setting clear goals for your sales strategy is just as important, helping establish company-wide performance expectations and giving your salespeople the incentives they need to excel. Be creative with your social media game — be visual, be funny, go cross-channel.

Top of Funnel 113

Top of Funnel Webinar Metrics Strategy Buyer Persona 113