How Small Gifts Can Create Big Marketing Wins
Zoominfo
OCTOBER 13, 2021
For example, we offer a $7 gift card to prospects who sign up for a demo to bolster show rates. Essentially, they are MQLs that haven’t signed up for a demo yet. We offer them an incentive combined with value messaging to get them into a demo meeting. Tactic Claim Rate Show Rate Lift ROI Demo Show Rate 24.8%
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