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Embracing New Sales Traditions in 2020

Zoominfo

We also try to do things like ‘demo day’ across the sales org, and leverage special team and individual contests to maintain that level of investment. In a virtual world, we’ve spun up a Slack channel called the Belt. The slack channel “#The_Bell” isn’t just a place to ring the (virtual) bell or smash the (non-existent) gong.

Channels 246
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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

Over the past three years, we’ve seen a 20% to 30% e-commerce annual growth rate, especially in 2020, as in-person prospecting proved difficult if not impossible during the pandemic. potential conflict with their channel partners. Businesses don’t want to jeopardize the business that comes through channel partners? Here’s how.

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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Covid-19 and subsequent office closures forced every sales team to use virtual channels in situations they never would have considered before the pandemic: complex buying cycles requiring careful orchestration by veteran sellers. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339
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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns.

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5 Successful Lead Generation Strategies

Zoominfo

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. At the beginning of the year, we found that conference activity is down 57% in early 2021 compared to the same time period in 2020. Get Comfortable With Virtual Events.

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8 Simple Steps to Prep Your Webinar Funnel for Sales

Zoominfo

Five percent of respondents planned to increase webinar production in 2020. By April 2020 (as the pandemic kicked in), the ON24 platform saw a 167% increase in webinars. Will you demo your product, focusing on the benefits and critical pain points your solution solves? Define Your Offer. Be clear about what you’re offering.

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5 Ways to Adapt to Buyer Behavior in 2020

Hubspot Sales

Channels such as video and live chat mean that you can now engage people in meaningful, personal conversations from the first time they connect. Here are five ways to shift your sales strategy to adapt to buyer behavior in 2020. Until recently, there was a comfortable distance between you and your customer.

Buyer 126