How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series
Showpad
MAY 12, 2022
The pair both joined Panasonic’s fledgling sales enablement function in April 2020. Before 2020, Panasonic didn’t have a sales enablement team—at all. Instead, they had to personalize content, training, and coaching to key verticals. It’s energy-sapping and eventually leaves reps feeling unsupported and burned out.
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