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6 Inbound Marketing Strategies for Technology Companies in 2021 (and Beyond)

Pipeliner

Many customers now sign up for software subscriptions instead of installing solutions on-premises, and it’s easier than ever for them to switch to new vendors who offer better features or more competitive pricing. Inbound Marketing Strategies for Technology Companies in 2021 (and Beyond). It isn’t as complicated as it seems.

Inbound 52
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Managing for peak performance in a remote worker world

Sales and Marketing Management

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. Technology’s role in team-building. Gift cards to the rescue.

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The Secret to Scaling Your Team, Hitting Your Numbers, and Choosing Sales Training Software SDRs & AEs Will Love

Lessonly

This is one of those sales training topics that’s for all of you out there who’ve suffered through one too many semi-helpful workshops, role play exercises, instructor-led training sessions, or online learning modules. Three little words: sales training software. In May 2021, we launched a new product, Lessonly Skills.

Scale 26
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When Inflation Bites, Value Fights

Mereo

On January 12, the Labor Department announced that the Consumer Price Index rose by 7% in 2021 — the steepest increase since 1982! in December 2021 from the year-ago period. One major hardlines wholesaler had raised retail prices on over 42,000 items through June of 2021, and the pace has only accelerated from there.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Instead, Gainsight hosted a conference about the practice of customer success, theorizing that through early conversations, they could create value for a persona who would eventually buy their software. When spreadsheets fail, users must choose between expensive, rigid BI tools or notebooks, which require programming skills.

Media 71
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Goodbye, dots: 10 questions that guided Nutshell’s visual rebranding

Nutshell

The upcoming launch of Nutshell’s first-ever email marketing tool (currently slated for release in January 2021) will take our product from best-in-class CRM to a new competitor in an emerging category: growth software. Learn more about the brand workshop structure that Nutshell used to kick off this project.

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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

But it can just as easily be summed up in a few statistics: Per a survey conducted by the Association of Talent Development (ATD) in 2021, over a quarter (28%) of median sales people didn’t meet their company’s sales goals during the last fiscal year. From workshops to full-fledged programs, ASLAN offers a wide variety of options.