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Don’t Let Them Ghost You! How to Nurture Leads on Social Media (Without Being Annoying)

BuzzBoard

This strategy combines the art of social selling, targeted advertising, and community building to strengthen connections with potential customers, effectively fueling business growth. Targeted advertising and retargeting add another dimension to this strategy, providing a way for businesses to stay top-of-mind for potential customers.

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Small Business, Big Wins: Inspiring Stories of Digital Marketing Success

BuzzBoard

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These are just a few small business digital marketing case studies that reinforce this point.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand image—all for the purpose of boosting profitability. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

ACTION TIP: Send your prospect the demo video while you’re on the phone. See the video case study. Loyalty Stage: Build long-term trust. There’s risk in losing future renewals and additional purchases, as well as the customer’s brand loyalty — referrals and word-of-mouth advertising. Goodbye, objections.

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How Can I Get Testimonials From My Small Business Customers?

BuzzBoard

Second, through testimonials, prospective customers perceive the ‘human’ element of the company, as people trust experiences related by people, not corporations. This not only gives customers added reason to devote their time, but it also appreciates their loyalty and engagement with your business.

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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

ACTION TIP: Send your prospect the demo video while you’re on the phone. See the video case study. Loyalty Stage: Build long-term trust You close the deal and get your customer set up. Similarly, if they have a post-purchase issue, their customer service experience can shape how they think of your brand.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand image—all for the purpose of boosting profitability. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.