Marketing Attribution: Keep It Simple
InsightSquared
SEPTEMBER 18, 2019
That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand. We asked Mike Volpe , former CMO of HubSpot and an angel investor, how he has guided that decision in the past. Depending on your business, one or the other of these methods may be a better fit.
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