MarketingOS: Account-Based Marketing Fueled by Unmatched Data
Zoominfo
FEBRUARY 8, 2022
Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. While both are powerful on their own, a combination of the two increases the likelihood of reaching the best possible prospects.
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