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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

Image Source For sales professionals, ethical AI concerns compound as they handle customer data and represent their company in customer-facing roles. Conscientious sales pros worry about AI bias , transparency, brand reputation, customer experience, and human relations. Find AI tools with guidelines or support.

Training 103
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What is a Franchisee vs. a Franchisor?

Hubspot Sales

The franchisee must adhere to the franchise, so following the contract and operating under the provided guidelines are a must. For example, if a customer is treated poorly or a franchisee has an outburst, this could lead customers to boycott other company locations — as the franchisee’s actions are directly tied to the brand as a whole.

Hotels 102
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5 Ways to Use Videos for Marketing on Social Media

Pipeliner

Follow these 5 guidelines for an effortless way to get more CTR, and build engagement in the form of more likes, views, and followers. So, how will you target those potential customers that ignore the traditional adverts? The perfect demonstration will surely convince potential customers to buy your product. Curated content.

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Increase Your Sales Via Social Media

Smooth Sale

It’s where people go to meet, comment, learn and make new friends and even romantic relationships – so it stands to reason that social media is also a fantastic place to reach new customers. Your social media site is a great way to let customers and potential customers know everything about the process of buying from your company.

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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

r/advertising. /r/Entrepreneur. Redditors reject obvious promotion because the platform is built on organic discussion between human beings, not between marketers and customers. Invest in Reddit Advertising. But, there is one way to give your posts an added boost without fear of repercussion—Reddit Advertising.

B2B 157
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SMB Marketing: 12 Things to Avoid Messing Everything Up

LeadFuze

2 Overlook local advertising. Often SMBs focus on internet marketing campaigns to gain customers but prefer local vendors as more accessible and reliable. If you uncover great leads, try approaching them through local advertising. Do you really understand what your customers want? 3 Limited payment systems.

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What you Need to Know to Start an Online Retail Business

Hubspot Sales

Identify the needs of your potential customers. Now, it's time to focus on the "who." — after all, businesses can't exist without customers. You might want to reach out to as many ideal customers as you can to get a pulse for why they're interested in your industry. Every product is tailored to solve something.

Retail 102