Advertising Demand Generation How To Software 
Zoominfo
MARCH 15, 2022
If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. Although related, it’s probably not relevant to your product.
Sales Hacker
MARCH 1, 2024
On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Why SaaS Companies Are Embracing Owned Media and How to Make It Work for You Let’s break it down What is owned media? The B2B playbook is changing.
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Zoominfo
MAY 9, 2021
Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. How to Qualify Web Traffic with ZoomInfo WebSights. How to Retarget Your Audience with Digital Advertising. Now, imagine two prospects working for different organizations.
Zoominfo
MAY 9, 2021
Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. How to Qualify Web Traffic with ZoomInfo WebSights Historically, a problem with retargeting is the lack of insight needed to qualify and parse out high-value traffic. Not so much.
Zoominfo
JULY 25, 2023
B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing.
Zoominfo
NOVEMBER 29, 2021
While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Pipeline : How much revenue your emails have sourced through bookings. Paid Social KPIs This refers to putting dollars behind advertisements on Facebook, LinkedIn, and other social channels.
Zoominfo
FEBRUARY 1, 2018
The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).
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