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6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting. Expanded reach.

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How to Measure and Maximize Trade Show Return on Investment

Nutshell

Measuring your trade show ROI can benefit your business in the following ways: Cost justification: Trade shows can be expensive, from booth rental to travel expenses. DOWNLOAD Want even more tips for driving sales success? Our Sell to Win Playbook provides tons of expert advice on what it takes to turn prospects into sales.

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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

Thanks to excessive entertainment, reams of content, and a barrage of advertisements, we’re swamped with information that we struggle to process. When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. .

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What is a sales funnel, and how do you build one that drives more sales?

Apptivo

Imagine being a marketer for a luxury travel agency. A sales funnel can provide useful insights into the customer’s purchasing process, exhibiting a drop-off in the consideration stage, where potential consumers compare alternative travel destinations and packages. Why is a sales funnel important?

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What is a sales funnel and how is it useful?

Nutshell

In a sales organization, a funnel represents the number of prospects you have in each pipeline stage , and the conversion rates of prospects through those stages. It’s important to get as much feedback from your prospects as possible, and tailor your processes to make your proposal more acceptable. Download it today!

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Why customer journey mapping should start with your sales team

Nutshell

Over a sales cycle that may be months or even years long, there may be many touch points: Your advertising, your trade show staff, industry analysts or current reference customers, your inbound marketing team, the people who manage your social media presence, account executives, and eventually (you hope) post-sales support staff.

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10 sales pitch ideas and examples to boost your close rate

Nutshell

Good Example: During his pitches, Backroads CEO Tom Hale likes to tell the origin story of founding his travel company. He got to work and by 8am had a completed plan for Backroads, a slow-tourism outdoor-focused travel company. This story works with his prospects because it shows that there is authentic passion behind the product.