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Zoominfo
JANUARY 12, 2024
After achieving impressive growth through both strategic acquisitions and product-led strategies, Smartsheet set its sights on becoming the recognized leader in modern project and portfolio management (PPM), marketing and creative management, and strategic transformation initiatives.
Zoominfo
OCTOBER 5, 2021
Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Keep reading! ZoomInfo MarketingOS Finally, ABM with data you can trust.
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Highspot
AUGUST 31, 2021
If sales strategy was a puzzle, then your sales model would be a corner piece: it helps frame your approach to businesses and determines how the other pieces of your strategy will fit together. The keystone nature of sales models makes choosing the right one all the more important. Types of sales models.
Sales Hacker
OCTOBER 30, 2018
Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) Amy Appleyard – SVP Global Inside Sales at Carbon Black, Inc. Tonni Bennett – VP Sales at Terminus.
Hubspot Sales
JUNE 8, 2021
You've come to the right place to learn what it's like to have a career in sales, and it's about much more than the close. Sales seems like a fast-paced, hardball kind of career. What's a typical sales career path? How do you get started in sales? Is the sales job market strong enough to support a career?
Zoominfo
APRIL 23, 2020
But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! JUST KIDDING.
Crunchbase
FEBRUARY 10, 2023
I talked about this in my last piece, “ Driving Sales Efficiency When Facing a Downturn.” Efficiency is also important in your go-to-market motions, but efficiency doesn’t always necessarily mean velocity. An ABS concentrates on a set of target accounts within a defined market.
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