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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

This short film is incredibly engaging, as it creates a menacing character to represent the threats companies face if their printer security is lacking. Nothing captivates an audience like a great story—no matter what industry you work in. Storytelling has long been used to activate a reader’s imagination through an interactive narrative.

Examples 130
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6 Steps to Picking the Perfect Sales Model 

Highspot

If sales strategy was a puzzle, then your sales model would be a corner piece: it helps frame your approach to businesses and determines how the other pieces of your strategy will fit together. The keystone nature of sales models makes choosing the right one all the more important. Types of sales models.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) Amy Appleyard – SVP Global Inside Sales at Carbon Black, Inc. Tonni Bennett – VP Sales at Terminus.

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The Ultimate Guide to a Career in Sales

Hubspot Sales

You've come to the right place to learn what it's like to have a career in sales, and it's about much more than the close. Sales seems like a fast-paced, hardball kind of career. What's a typical sales career path? How do you get started in sales? Is the sales job market strong enough to support a career?

Hiring 109
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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Data Quality and Management.

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How to Use an Account-Based Strategy to Drive Revenue Growth

Crunchbase

I talked about this in my last piece, “ Driving Sales Efficiency When Facing a Downturn.” When the economy is uncertain and revenue is hard to come by, sales and marketing teams alike crave quick wins and instant gratification. But to find success with ABS, sales and marketing must work together.

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Priorities for Sales Leaders in 2018

Artesian Solutions

Priorities for Sales Leaders in 2018. Sales Leaders are constantly asked to juggle multiple priorities – sell more to existing customers, find more new customers, improve team efficiency and productivity, stay ahead of the competition, build long term relationships, outpace customer expectations, and constantly deliver superior experiences.