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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? The Lead Generation Process.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Pretty simple, right?

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Integrating Your CRM With Social Media and Advertising Platforms

Nutshell

A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. It can also integrate with different tools, including social media and advertising platforms. Table of Contents What is CRM social media and advertising integration?

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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? What Do Sales Intelligence Tools Do?

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How to Measure and Maximize Trade Show Return on Investment

Nutshell

Revenue includes new sales and opportunities resulting from the show, while expenses may include entrance fees, booth rental fees, employee time, and other costs. ROO measures how well participating in a trade show helped your company meet its non-sales objectives. What is return on objectives (ROO)?

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Lead generation is the lifeblood of any business. As a business grows, so will its lead generation channels and strategies. Without automation, optimization and growth will suffer, ultimately resulting in poor ROAS. What is lead generation automation? What is lead generation automation?

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How to find prospects online: 6 channels to consider

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In order to develop an efficient sales process, every company must develop a sales prospecting strategy as a priority. Thus, successful commercial prospecting will allow your company to increase sales, revenue, and customer lifetime value. With so many users, Facebook can also be used for lead generation by marketers.