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Integrating Your CRM With Social Media and Advertising Platforms

Nutshell

A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. It can also integrate with different tools, including social media and advertising platforms. Table of Contents What is CRM social media and advertising integration?

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Today, sales is driven by insights. In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload.

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5 Tips for Using Your CRM to Convert Sales Leads

Nutshell

Attracting sales leads with your customer relationship management (CRM) system is one thing, but converting them into customers? The work doesn’t stop once you’ve reeled in a potential customer with your CRM—you must have a sound lead conversion strategy in place to convert sales leads into loyal customers. That’s another.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

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Identify prospects through website visitor insights

Zoominfo

Triggers Use a visitor tracking tool to activate workflows based on triggers such as: When X visitors from an account hit your website in a 48-hour period When a visitor from an account views a specific product or pricing page When a visitor spends X minutes on your website Anonymous visits to specific pages on your website within the past 30 days (..)

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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? What Do Sales Intelligence Tools Do?

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

Good sales and marketing teams target specific people for specific reasons and with specific messages. The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”. But is Spam Legal? Opt-Out Method. No Misleading Subject Lines.