How ZoomInfo’s WebSights Improves Retargeting Strategies
Zoominfo
MAY 9, 2021
Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Figure 2: An example of an audience segment with company attributes pulled in from ZoomInfo with WebSights and regular Google Analytics filters to drop into Google Ads. Buyer behavior: Who wants to do business with us?
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