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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Figure 2: An example of an audience segment with company attributes pulled in from ZoomInfo with WebSights and regular Google Analytics filters to drop into Google Ads. Buyer behavior: Who wants to do business with us?

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Like with any demand generation strategy , you need to parse the data to understand the following two elements: Buyer profiles : Whom do we want to do business with?

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective.

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Marketing KPIs are changing. Here’s why.

Zoominfo

Alison Rouse, VP of analytics at CS2 Marketing, also sees the shift as part of a broader trend toward more complicated deals. A 2021 Business Wire survey of senior-level B2B sales and marketing leaders revealed that 66% reported suboptimal alignment. This misalignment is a big issue facing B2B businesses today. Everyone’s happy.”

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, automated workflows , and customer service surveys. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? I also suggest creating an in-house survey that is sent to marketing, sales, and operations team members to gain their feedback on the current processes and areas for improvement.

Lead Rank 100