Sales and Marketing Management

JANUARY 1, 2018

are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing. A lot of channel programs use a reloadable prepaid card as their incentive mechanism. Departments include apparel, shoes, home, and accessories.

Incentives 196

Incentives Incentive Apparel Automotive 196

Pipeliner

MAY 4, 2022

A good customer acquisition strategy combines multiple marketing channels and tactics to create sustainable, long-term growth. Many elements make up a customer acquisition strategy, such as marketing campaigns, sales funnels, and lead nurturing. You might even consider giving existing customers incentives for referrals to drive sales.

Ideal Customer Profile 59

Ideal Customer Profile Strategy Churn Customer 59

Pipeliner

JANUARY 24, 2018

Enterprise pursuits can be challenging with their complex buyer networks, long pursuits, formidable competitors and other frustrations, demanding that selling teams be their very best. First, you must understand and execute the true teaming of sales and delivery. The fifth channel is Customer’s Customer. Think about it.

Enterprise 56

Enterprise Enterprise Account Apparel 56

Hubspot Sales

NOVEMBER 7, 2022

Custom Apparel. Print-on-demand tools like Printful make it easy to sell apparel with custom graphics and designs. Sync up Printful with your favorite ecommerce software, and you’ll have a custom apparel store running on auto-pilot. In other words, she uses her platform to make money by teaching others how to do the same thing.

Apparel 23

Apparel Sports Social Media Course 23

Sales Evangelist

JUNE 4, 2019

It seems counterintuitive in sales, but leading with your flaws can shorten the sales cycle and disarm your customers, ultimately leading you to better metrics. His time there caused him to rethink the way he leads sales organizations because he discovered that consumers were more likely to buy a product that had a 4.2

Sales Qualified Lead 49

Sales Qualified Lead Leads Marketing Qualified Lead Discount 49

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The invitation often coming after key decisions have already been made.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45