InsideSales.com

JULY 15, 2020

In both B2B and B2C businesses, customers are doing their own research online. A 2016 USA study showed that 88.5% However, without that brand awareness, they will fall out of fashion with those who can afford the products. Oreos have over 40million online followers—more than fashion behemoth H&M.

Top of Funnel 52

Top of Funnel Funnel Marketing Social Media 52

Artesian Solutions

OCTOBER 30, 2018

There’s a new normal that blurs the lines between B2B and B2C”. Indeed Salesforce statistics on the connected customer reports some of the B2C factors influencing B2B buying behaviours: • 8 out of 10 business buyers want the same experience as when they are buying for themselves. • ¾ expect vendors to personalise engagements. •

B2B 45

B2B B2C Segment Lead Rank 45

Showpad

JUNE 14, 2021

70% of B2B decision-makers say they are open to making new purchases over $50,000 in a fully self-serve or remote fashion, and 27% would spend more than $500,000.*. B2B buyers are used to conducting easy B2C transactions in their own lives. How does frictionless selling translate in the B2C world? How have buyers changed?

Meeting 59

Meeting Wireless B2C Lead Rank 59

Crunchbase

APRIL 26, 2023

Instagram Instagram is particularly useful for B2C sales reps in industries with very visual products, such as fashion, beauty and home goods. Providing social proof: Share testimonials, case studies and success stories to provide social proof that your product or service works.

Ideal Customer Profile 59

Ideal Customer Profile Prospecting Social Media Top of Funnel 59

The Pipeline

JULY 19, 2011

For me, and for all professional sales people, the piece has some short comings, not the least of which are it fails to address or distinguish the real difference between B2B and B2C; it fails to differentiate between transaction – interaction – purchasing and selling. This post has 1 comments. July 19th, 2011. Reply to this comment.

Pipeline 267

Pipeline Demand Generation Agencies Lead Rank Lead Scoring 267

SugarCRM

MAY 14, 2021

Blog posts are a valuable asset to both B2B and B2C companies. People report that visual imagery reinforces the message causing them to remember 65% more information if it is presented in a visual fashion. Link social media advertisements to forms for different types of assets (case studies, eBooks, infographics etc.).

Top of Funnel 29

Top of Funnel Social Media Marketing Lead Rank 29

Zoominfo

AUGUST 2, 2018

5 Lessons B2B Copywriters Can Learn from Their B2C Counterparts. For most of us—the phrase B2C marketing conjures up images of bright, fun copy and colorful animation. It’s evident that the line between the B2B and B2C worlds becomes less and less clear. Ready to learn more? Keep reading! Continue reading. Continue reading.

B2B 100

B2B Buyer Persona B2C Trade Show 100

Partners in Excellence

JULY 31, 2019

As we studied research, and shared ideas/experiences, there were some fascinating insights. For example, a lot of B2B innovation is coming from looking at B2C and adapting some of the great practices in B2C. For example, with a very large semiconductor manufacturer, we found huge innovation by looking at the fashion industry.

B2C 74

B2C Fashion Face-to-face Outside Sales 74

Zoominfo

JUNE 17, 2018

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study. This is a tactic that can be easily replicated for your own business.

Examples 237

Examples B2B Microsoft Telecommunications 237

Sales Hacker

JANUARY 6, 2021

The SiriusDecisions 2019 State of ABM Study backs this up with 73% of respondents saying that deal size is larger for ABM accounts. The SiriusDecisions 2019 study also found 80% of respondents had a higher close rate with ABM accounts. Through some good old fashioned LinkedIn research , you know that the CMO likes chocolate and wine.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

Sales Hacker

OCTOBER 7, 2021

She studied Art in college but never doubted having a career in sales since she has had a sales quota since she was 15 years old. An early trendsetter in sales development and inside sales before it was fashionable. Word choice is important. Lastly, do yourself a favor and have a mentor. Michelle Koenig Vu. Sally Duby. Tamina Zaheri.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130