Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. 89% marketers cite email as their primary channel for lead generation ( source ). What are buyer personas? Let’s get into it!

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Sales and Marketing Management

FEBRUARY 11, 2019

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.

Education 330

Education Buyer Buyer Persona Social Media 330

Zoominfo

AUGUST 11, 2020

Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. grouped them into categories based on similar traits), you can develop different, and more personalized, campaigns across channels.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. At traditional SaaS software sales organizations, you have your list of accounts, you have your buyer personas, and you’re trying to create opportunities,” Cooper said.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

MARCH 5, 2018

Today’s blog post breaks down six things markets can do to increase sales productivity. Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Interview your sales team.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Hubspot Sales

APRIL 7, 2023

In this blog post, we'll cover the following: What is a digital product? Identify Your Target Audience and Buyer Personas It is integral to figure out who you’re marketing your digital products to. Create a buyer persona using HubSpot’s free tool. How can your business sell digital products?

Buyer Persona 104

Buyer Persona eBook How To Social Media 104

SalesFolk

MARCH 2, 2021

How specific is your “buyer persona,” or “Ideal Customer Profile” (ICP)? . Too often I see sales and marketing leaders defining their buyer personas as “Marketing” or “C-Suite.” How to build solid “Buyer Personas” for more effective sales campaigns. More free Cold Email treats from my sold-out workshop .

Ideal Customer Profile 64

Ideal Customer Profile Buyer Persona Prospecting Hiring 64

SBI Growth

SEPTEMBER 22, 2012

Whether its blog posts, social media updates, eBooks or webinars, the content serves to generate demand and produce quality leads for the sales force. If you want your content to resonate with your buyers and move them closer to purchase, follow these four steps: Develop your Buyer Persona(s). Develop Buyer Persona(s).

Maximizer 288

Maximizer Buyer Persona Lead Rank Leads 288

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. 11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

Cience

OCTOBER 27, 2020

You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. Don’t get me wrong, I do like all these channels to generate demand and leads. This is where a multi-channel, highly targeted outbound campaign can spur new growth with new logos of your best-fit clients.

Outbound 63

Outbound Campaigns Channels Ideal Customer Profile 63

Zoominfo

NOVEMBER 1, 2018

For those not familiar with the concept, demand generation can be defined as the process of engaging buyers with relevant and personalized content throughout every stage of the buyer’s journey, to build and sustain the demand surrounding an organizations product or service. Why is social media the perfect channel for demand generation?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

Zoominfo

FEBRUARY 12, 2019

Whether you’re new to lead management, or you’re looking for some tips to fine-tune your lead management process, today’s blog post is for you. Create buyer personas. Think about it— if you don’t understand your best buyers, how can you accurately qualify them, nurture them, or route them to sales at precisely the right moment?

Lead Rank 172

Lead Rank Lead Scoring Lead Management Sales Qualified Lead 172

Sales and Marketing Management

JULY 5, 2018

Author: Chris Richardson In 2018, social media channels continue to remain one of the most accessible, profitable, and popular traffic sources for most of the businesses. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic. 1 preferred tactic.

Social Media 185

Social Media Media Buyer Persona Marketing 185

Sales and Marketing Management

FEBRUARY 24, 2021

Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. Choose a primary content channel (like a blog, social media platforms, or a podcast), and focus on creating content that is: High-quality. What demographics do they share? Informational. SEO-friendly.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Zoominfo

JULY 25, 2018

In today’s blog post, we explore the different lessons marketers can learn from door-to-door salespeople to better nurture leads through the sales funnel. Use the resources available to develop buyer personas. Then, create your strategy around the details and behaviors outlined within your buyer persona profiles.

Top of Funnel 150

Top of Funnel Lead Nurturing Buyer Persona Marketing 150

Sales Hacker

SEPTEMBER 29, 2023

Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. So, what is ACTUALLY working?

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

SMEI

MARCH 10, 2022

It should include things like the tactics you plan to use, the channels you’ll focus on, and the budget you have to work with. Developing a buyer persona is an important part of your target market research. A buyer persona is a fictional representation of your target audience. Develop buyer personas.

Paid Content 75

Paid Content Strategy Marketing Buyer Persona 75

SBI Growth

NOVEMBER 10, 2013

Buyer Personas. Buyer personas are researched-based, modeled representations of who your buyers are. Personas help the sales team understand why buyers make purchase decisions. Here are some best practices when developing personas: Segment your Buyer Personas – by product, vertical, geo.

Buyer Persona 310

Buyer Persona Marketing How To Lead Rank 310

DiscoverOrg Sales

DECEMBER 18, 2017

Behavioral data : popular pages on your site, top-performing assets, and favorite channels. Leverage these details to map your content to your buyer personas and buying cycle stages. It’s critical to distribute content or relevant offerings where your buyers already live. Develop a better buyer persona.

Account Based Marketing 181

Account Based Marketing Data Ideal Customer Profile eBook 181

SBI Growth

MARCH 21, 2013

STEP 2 - PICK THE TARGET BUYER PERSONA. The next step in campaign planning is identifying the Target Buyer Persona. Thorough buyer research is critical at this point. A campaign is designed to address the most urgent problem of your buyers. You need to understand your buyer’s goals, obstacles and fears.

Campaigns 319

Campaigns Lead Rank Lead Scoring Leads 319

Zoominfo

AUGUST 11, 2020

Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. grouped them into categories based on similar traits), you can develop different, and more personalized, campaigns across channels.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 130

Zoominfo

FEBRUARY 25, 2021

For example, a lead with a profile that matches a company’s buyer persona should not only be rated higher than a lead who is outside the typical customer profile; in many cases, the ideal prospect should be required to take less action in order to meet lead qualification criteria. Company Blog. SEO’s best friend: the blog post.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. But, that’s only if you do it correctly. Unfamiliar with the term?

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Vengreso

APRIL 10, 2022

And while we absolutely go into depth in both of our sales training courses, with this blog your sellers can learn the method and start implementing it now. 2: To The Buyer Persona. But what can you do about buyers who are elusive online? Sellers should consider a personalized approach to their buyer persona.

Sales Methodology 128

Sales Methodology Pipeline Ideal Customer Profile Buyer Persona 128

Zoominfo

FEBRUARY 25, 2021

However, your buyers want to know how you can help them solve a business problem. Dig into your buyer personas to discover what prospects want from you. Identify the social channels where you can reach your target customer. For instance, LinkedIn and Twitter are good sources for connecting B2B buyers.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. At traditional SaaS software sales organizations, you have your list of accounts, you have your buyer personas , and you’re trying to create opportunities,” Cooper said.

Ideal Customer Profile 100

Ideal Customer Profile Strategy Buyer Persona Lead Rank 100

SBI Growth

APRIL 8, 2013

My colleague John Staples wrote a great blog on hiring the best talent. You need someone well versed in Buyer Personas and Buying Process Maps. Their goal is to know what resonates with buyers: Blog posts, webinars, white papers, etc. And based on the buyer research, when the content resonates most.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Targets Demand Generation 319

Zoominfo

AUGUST 29, 2018

If you have a large following across multiple channels, this may seem like a daunting task. This may include traditional support channels like email, chatbots, and so on. These channels exist as a means to support your customers– but they also contain valuable customer sentiment data. Improve your buyer personas.

Analysis 176

Analysis B2B Airlines Marketing 176

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Develops and executes campaigns across various channels to attract and nurture leads.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Connext Digital

JANUARY 23, 2018

Digital channels present new markets and new opportunities for businesses. But, there are many businesses, whether small or large, that have not realized the power of digital channels, while some of those who do still fail to harness its full potential in reaching their business goals. Kinds of Digital Channels for Your Business.

Channels 85

Channels Advertising Advertising Social Media 85

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Instead, they analyze customer data and construct comprehensive buyer personas made up of key traits and characteristics shared by their best customers. Make your buyer personas more human.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Hubspot Sales

MAY 11, 2023

In this blog post, we'll dive into what a sales blitz is, why they're important, and provide you with tips on how to not only conduct a successful sales blitz — but also how to make the most of this opportunity. Do you have a specific buyer persona you're trying to cater to? Which channel do they prefer to reach your business?

Webinar Metrics 101

Webinar Metrics Social Media Campaigns Buyer Persona 101

MarketJoy

AUGUST 20, 2020

Due to this sloppiness, imminent clients will not ever try your brand, making leads drop out instead of moving ahead in the channel. Therefore, it is crucial to include an appealing CTA along with your content, such as blog posts, paid advertising, newsletters, and landing pages. We live in the age of hyper-personalization.

Lead Generation 105

Lead Generation Lead Rank Lead Scoring B2B 105

Zoominfo

JULY 4, 2018

Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. There are a wide variety of social media platforms at your disposal – but not every channel is created equal. Keep reading! Social Selling Mistake #1: Leading with a sales pitch.

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

Highspot

FEBRUARY 14, 2024

Target Audience and Buyer Personas Detailed profiles of the target customers, specifying their needs, pain points, preferences, and behaviors. Development of buyer personas to guide marketing strategies, messaging, and sales outreach. Place: Distribution channels and logistics.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

Target Audience and Buyer Personas Detailed profiles of the target customers, specifying their needs, pain points, preferences, and behaviors. Development of buyer personas to guide marketing strategies, messaging, and sales outreach. Place: Distribution channels and logistics.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52