Now Is the Right Time to Build a Hybrid B2B Sales and Marketing Team
Sales and Marketing Management
JUNE 17, 2020
Requiring marketing and salespeople to “wear each other’s shoes” will generate a stronger revenue engine in the here and now and turn marketing teams into the deal closers we need them to be – a true sales enablement function. While marketing has always been expected to support sales, it has its own agenda, metrics and mindset, too.
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