The Bridge Group

MARCH 9, 2018

We all know account-based (ABx) strategies are hot. Those in the top right quadrant were deemed AB-appropriate, while those in the top left were better suited to traditional demand generation. Next, Marketing committed to building a rock-solid content and enablement strategy. It Takes a (Committed) Village.

Top of Funnel 45

Top of Funnel Account Demand Generation Targets Sales Qualified Lead 45

The Pipeline

JULY 29, 2011

It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. If you don’t have your inbound web strategy in place, outbound sales will have to work harder to find prospects and nurture them. Ask what their timeline is and schedule action items and follow-ups in conjunction with them.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

The Pipeline

MARCH 26, 2011

From content creation, to repurposing content, to fully understanding the difference between just executing a drip campaign, to complete nurturing. It is not just about aligning with marketing which is key, but some of the strategies and tactics that apply to superior nurturing, can be implemented and executed in the sales process itself.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

The Pipeline

APRIL 1, 2011

Stored in Attitude , Cold calling , Communication , Guest Post , Productivity , Prospecting , Sales Strategy , Sales Technique , Voice mail , execution. Take the Long View - See it as a Campaign: Accept that it is going to take multiple messages to get a call back. So plan to make it a campaign. Communication Strategy.

Pipeline 223

Pipeline Twitter Call-back Cold Calling 223

The Pipeline

JUNE 3, 2011

Stored in Attitude , Business Acumen , Guest Post , Proactivity , Sales Strategy , Sales Success , Sales Technique , Sales Tip , e-mail , execution. Get it right, and each of your campaigns can deliver you fresh sales opportunities within days, and sometimes even minutes. Communication Strategy. Demand Generation.

Pipeline 286

Pipeline Prospecting Twitter B2B 286

The Pipeline

MAY 13, 2011

Stored in Attitude , Business Acumen , Customer Care , Guest Post , Proactive , Sales 2.0 , Sales Strategy , Sales Success , Sales Training , Social Selling , execution. Create campaigns for the sales team that, rather than offering “once-in-a-lifetime” discounts or “check-in,” instead offer a report with valuable data. Sales Strategy.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

The Pipeline

JUNE 17, 2011

I am totally aghast at companies that think that their social media campaign is going to be the answer to ALL of their sales issues. Communication Strategy. Demand Generation. Sales Strategy. Territory Alignment. This post has 2 comments. Adrian Miller. June 17th, 2011. Book Notice. Book Review. Sales Tool.

Pipeline 240

Pipeline Cold Calling Twitter Social Media 240

The Pipeline

NOVEMBER 28, 2011

They compared the battle to that of a political campaign, with platforms, the gamble, upside and risks for organizations and manufacturers take on in selecting one over the other. Communication Strategy. Demand Generation. Sales Strategy. Territory Alignment. Reminded me of the debate between Sales 2.0

Buyer 219

Buyer Pipeline Twitter Hiring 219

InsightSquared

APRIL 14, 2021

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. While dashboards are invaluable for looking back at what went right or wrong in a sales cycle, successful sales leaders use dashboards to be proactive and adapt sales strategies well before it’s too late.

Lead Rank 62

Lead Rank Ideal Customer Profile Lead Scoring Top of Funnel 62

Zoominfo

MARCH 21, 2023

In a survey from LinkedIn and Forrester Consulting , 90% of sales and marketing professionals agreed their teams are misaligned across culture, strategy, process, and content — even though 90% also agree that alignment is better for the customer. Then hand it off to your sales and marketing teams to sell to and run campaigns against.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

Delicious Sales

MAY 2, 2012

Demand Generation (181). Strategy (4418). By implementing quality, PR strategies, companies won’t just be able to improve their reputation, but monitor public opinion as well. Now that’s a killer communication strategy. Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Channels (799).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Sales and Marketing Management

MAY 14, 2018

Is it having a growth strategy focused on new market segments? Approximately one-third (31 percent) considered their company to be at the "Aligned" stage, which indicates an ability to have marketing work well with sales, focus on the right campaigns, and standardize on one set of data. Knowing your target market is key.

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

Zoominfo

MARCH 28, 2022

Tailor your strategy using advanced intelligence As you develop your sales strategy, one of the first steps is using a B2B database to gather insights on your target audience. “Firmographic and demographic data are table stakes,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Ideal Customer Profile 100

Ideal Customer Profile Tools Sales Tools Prospecting 100

Sales Hacker

OCTOBER 21, 2019

I was exposed to so many different companies, people, and strategies. Ultimately I discovered new strategies that totally changed the game — and then I finally wrote the books. Senior Director, Demand Generation at Unitrends. I think hope is good for positive thinking, but not as good as a career strategy.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90

Sales Hacker Training

NOVEMBER 21, 2022

Lucidchart Sales Solution Lucidchart Sales Solution is a modern account planning platform that aligns your revenue team, serving as a roadmap to more effectively coordinate, communicate, and execute your account-based selling strategies. Some of their most useful features are campaigns for demand generation and sales acceleration.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52