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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams. Biggest Obstacles to Marketing Automation Success.

Marketing 246
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5 ways to boost your sales tech stack and close more deals

DocSend

Automatically add new DocSend visitors to your CRM. Updating email lists and contacts within a CRM might be one of the most tedious tasks in existence. Save yourself hours with a Zap that automatically adds or updates contacts based on how they engage with your shared collateral – all without ever leaving your preferred CRM. .

Scale 88
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CMO: Are you going to have a job in 2014

SBI Growth

Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Gartner and Meta Group statistics point to a 50-80% range of CRM implementation failure. Benefits (Social Business Communication case study) if executed correctly: Time or employee productivity (15%) – for sales this is huge.

Eloqua 316
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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

Marketo focuses their partner program around providing strong sales and marketing support. Partner programs that don’t offer compensation for referrals are usually smaller companies, with Marketo being the surprising exception. Marketo’s Premier Partner Program.

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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams Prior to getting started, discuss your collective goals and outline any new responsibilities.

Marketing 113
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Does Your Sales Team Know How to Follow-Up on a Lead?

Pointclear

The following data is from an insightful post on the Marketo blog by Michael Boyette of the Rapid Learning Institute: Why Sales Reps Don’t Follow-up on Good Leads. Sales management and/or executive review lead (PDF and/or CRM and audio file) prior to reaching out to the prospect. Set sales straight—it’s a win win. SAL lead distributed.

Follow-up 154
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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey! If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua.

Lead Rank 122