Why Evaluate Potential Sales Talent? - A Great New Case Study
Anthony Cole Training
JANUARY 27, 2014
One of Objective Management Group’s (OMG) partners, Market Sense, in Austin, Texas, had an opportunity to work with 15 MBA students that had never sold. The beauty of this case study is that Market Sense was able to isolate the relative effectiveness of individual findings, something that hasn’t been done since the mid-80''s!
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