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Are You Too Hard to Reach?

No More Cold Calling

The business world is enamored with social media and texting as channels to communicate and connect. But these social channels often prevent people from socializing and having live conversations. Phone conversations are still important, more so than through any other channel besides face-to-face meetings. . No company name.

Eloqua 240
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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Here are a few suggestions: Twitter – Is your company blog linked to each AE’s Twitter page? LinkedIn – Is your company blog linked to each AEs LinkedIn profile? Just ask Eloqua. Your prospects are undoubtedly already spending time in these channels. You’ll now have multiple unique channels.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Forrester Research : 82% of 150 companies that monitor social media are primarily searching for competitive intelligence. Social media channels and news sources are great ways to monitor competition. Following competitors’ company pages for major updates and product launches. Marketing Software – HubSpot /Eloqua/Marketo/Alexa.

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5 Marketing Trends That will Impact 2013

SBI Growth

There has been a proliferation of tools and channels. This is an important consideration: if your visual brand cannot communicate the essence of who your company is, all the content you write may amount to a dump in the digital bytes landfill. Look for more focus in 2013 on how to leverage different channels and integrate campaigns.

Trends 316
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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

The integration should pass a campaign id to the tool, unique for each marketing channel and campaign. Feed campaign ID to the tool – It is important to track where specific traffic, leads and opportunities are sourced from.

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Is Lead Generation Slipping Away From Marketing?

Pointclear

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Changing the legacy channel. John Obrecht.

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What is Marketing Automation?

Apptivo

Marketing automation companies. Bringing various marketing channels such as social media marketing, email marketing, content marketing and other conventional marketing means under one roof. Scaling your marketing operations across channels and providing a uniform user experience across channels. Eliminating human errors.