Channels Direct Mail Lead Generation Sales Process 
No More Cold Calling
JANUARY 24, 2019
Cold calling doesn’t differentiate your organization from the competition, nor does it result in qualified lead generation. What makes this lead generation technique so ineffective? Worse yet, Inside Sales reports that sales reps can spend up to 40 percent of their time just looking for somebody to cold call.
Pointclear
OCTOBER 6, 2015
I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Nutshell
JUNE 5, 2020
With a creative touch, you can imbue the element of surprise (which Harvard researchers have candidly described as “ crack for your brain )” into your lead generation tactics. . To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign.
Sales Hacker
NOVEMBER 16, 2021
Lead generation is the lifeblood of any business. As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. What is lead generation automation?
Sales and Marketing Management
FEBRUARY 8, 2021
We need to rethink what that person’s role is if so much more is moving through a digital channel. Common reasons for creating or enhancing digital marketing efforts include increased brand awareness, lead generation and growth from existing customers. When you hire the person who knows everyone in the industry, that’s helpful.
Velocify
OCTOBER 1, 2017
Of course, keeping a balance was key to this approach, as to not overload either channel to the point of being ineffective. Beyond that, Velocify provides insight with sales analytics, into which leads are being contacted and converting at a higher rate, by source, industry, persona and more. Alignment with Sales.
SalesLoft
SEPTEMBER 14, 2022
Over 40% of salespeople find prospecting to be the most challenging part of the sales process. Fortunately, prospecting is less of a monolith if you define the sales prospecting process and best practices. Automation will save time-to-lead and advanced analytics will help you prioritize your actions.
Expert insights. Personalized for you.
269 
Let's personalize your content