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Using Your PRM for Channel Sales Enablement

Allbound

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9

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How to Create Sales Collaterals That Convert

Highspot

Some prefer phone conversations, others value in-person meetings, and many appreciate longer white papers or viewing pre-recorded product demos independently. For awareness, educational blogs and eBooks build trust. Post-sale, knowledge bases, and training materials support retention and advocacy.

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How B2B Purchasing Decisions Have Changed

MarketJoy

Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage? This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape.

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5 Ways To Boost Sales Enablement Through Marketing Content

SugarCRM

To boost sales enablement levels within your team, train your marketing staff on using sales-specific terminology. The implementation of effective communication channels is another way to enforce better sales and marketing alignment. Educate and Train. Make All That Great Content Easily Accessible.

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5 Top Challenges for Sales Enablement Professionals

Showpad

Improved Sales productivity, more wins, better training – these are just a couple of the benefits that a Sales enablement strategy generates. Today, every business needs a diverse array of content: blogs, social media posts, white papers, eBooks, case studies, one-pagers, client presentations, product spec guides, buyer personas, etc.

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5 Must-Haves for Every Sales Enablement Program

Mindtickle

Foundational What is a sales enablement program How to align your sales enablement with sales process development How to align enablement efforts with the buyer’s journey How to align sales and marketing teams together Programmatic Onboarding and training Role-playing Content Coaching Analytics What is a sales enablement program?

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Sales Tips for New Salespeople

The Digital Sales Institute

Will use a multi-channel approach to be selling. Can educate prospects with new ideas and ways of seeing things. How do we deliver experiences in the digital B2B channels and in our interactions? These free sales training video may help. Click this link for some more sales training tips. Sales Tip 7. Sales Tip 11.